My bylines keep great company…

You bring the brilliant ideas - I’ll bring the audience. 

No matter what technical advancements are running under the hood of your brand, people drive its success. 

You need content and lead generation that makes brilliant ideas accessible. My clients love me for just this reason. 

I have over 15 years of experience writing for innovators and software brands, from small businesses and scrappy startups to names you’ve spotted on the Forbes Cloud 100. 

Why work with me?

B2B, SaaS, and Tech experience

I’ve written for innovative companies in finance, investing, procurement, marketing automation, e-commerce, and health tech. 

Your voice and values

Working with diverse clients gives me the experience and agility to quickly understand your product and create content with your brand and tone. 

A track record of success

I’ve taken finance and software brands from barely-there blog performance to full, high-performance content libraries. It’s the biggest thrill to help amazing companies build successful thought leadership and inbound content. My work drives exponential growth in the metrics that matter. 

I’ve been building revenue-boosting content libraries for B2B/SaaS/Tech companies for over a decade.

Some of my career highlights include…

  • Helping an up-and-coming finance platform grow organic sessions by over 2,000 percent (not a typo!) This same account saw nearly 40x growth in conversions, including landing big-logo clients. 

  • Taking a unicorn SaaS platform from a handful of blog posts to a full-scale content library with optimized articles, gated assets, high-converting landing pages, and case studies.    

  • Creating feature articles that drove thousands of unique visitors to one boutique VC firm’s website. 

  • Assisting multiple companies - including a room-booking tool and an ABM gifting platform - in pivoting their content during the stay-at-home orders of 2020.

And my special favorite…

  • Opening an SEO brief to find that the “content to beat” was a piece I’d written two years earlier. (Achievement unlocked 😎)

Services I offer

 

Articles and blog posts

Content that shares your expertise, builds product awareness, and gains trust.

Lead-generation Assets

Reports, white papers, checklists, and other downloadable assets that help close deals.

Landing Pages

Optimized pages to build a pipeline of warm leads targeted to your most likely buyers.

Case Studies

Customer stories that demonstrate results and create rapport.

FAQ

  • When can we get started? 

I’m currently accepting clients for the end of Q2 and planning for Q3. If you have an idea and a few bullet points, we can jump right in! 

Want to get the ball rolling? Email me to set up a quick chat. 

  • What are your rates?

I charge a flat rate per project based on length and complexity. I’m happy to provide you with a custom quote! Tell me what you need help with.

I offer retainers for ongoing content needs. Want to make this a regular thing? Sounds great! I love working with clients long-term to build their content libraries and success.

  • What’s it like working with me? 

Besides great, high-converting copy, you can expect professional work, edited until you’re thrilled. I apply modern content completeness practices with an eye to the evolving needs of generative engine optimization (GEO).

I also love a good strategy session. It lights me up to discuss new ideas and angles, pull interesting connections out of research data, and discuss content with SMEs passionate about their area of expertise. 

You’ll enjoy rave-worthy copy and a keen perspective from an experienced writer who’s helped innovative companies land clients and boost their revenue. 

  • What is your professional background? 

I’ve been writing for B2B clients since 2009. I got my start in software and technology working for the sales and marketing department of a major biometric and identity management firm. My experience editing trade show collateral and creating end-user manuals gave me my first taste of sharing complex ideas in ways that connected with every reader. 

I’ve also spent time in journalism, reporting for local government at a small-circulation newspaper, eventually serving as editor. If you want to learn about people, there is no better place than the newsroom to gain that knowledge. 

I hold a Bachelor of Science in English from Northeastern University, graduating summa cum laude.